Less than two weeks after its release, “Era of Taylor Swift” became the highest grossing movie. Following the film’s overwhelming success, Taylor Swift’s name once again became well-known.
Vietnam’s highest-grossing concert film is “Era of Taylor Swift.”Born in 1989, Taylor Alison Swift is the most awarded female artist on the globe, having received 1115 nominations and 562 awards. Her album Fearless, which won the most honours in the history of country music, is also the most awarded Pop album ever. Taylor Swift is the first musician or band in US history to have six albums that sold over a million copies in their first week of release nationally.
She is still breaking records for vinyl sales in the age of streaming services; in the first week following the release of her album 1989 (Taylor’s Version), close to 700,000 copies were sold, an estimated 15 Taylor Swift has sold one vinyl record in the US this year. Regarding the streaming era, Taylor is keeping up with the times with ease; she is now the artist on Spotify with the most monthly listeners and has set numerous streaming records for the platform’s day, week, month, and quarter.
She was also named Artist of the Year by Apple Music, which also disclosed that she is the most streamed female artist on the platform. One could argue that Taylor Swift excels in all areas of success, including critical acclaim, sales, streaming, tours, and so on. Journalist Barbara Walters once said something startling. The statement “Taylor Swift IS the music industry” was published in Blооmberg Businessweek magazine in 2014. Roughly translated, it means “Taylor Swift IS the music industry.” By 2023, it will be shown to be even more accurate. With 17 years in the industry, Taylor Swift is more successful than ever.
Journalist Barbara Walters, 2014So how could a 16-year-old girl who composed and performed country music, a music genre not yet globally popular at that time, rise to become a dominant force in the music industry? Become a female billionaire with revenue solely from music?
Taylor Swift’s Childhood Days
On December 13, 1989, Taylor Alison Swift was born in West Reading, Pennsylvania. She grew up with her parents and younger brother in a prosperous “model” home. Taylor showed her talent for poetry at an early age. Her poem “Monster in My Closet” won her a national poetry competition in the fourth grade. Taylor started taking voice and acting workshops in New York City this year as well. She emphasised her love for country music, drawing inspiration from artists like Faith Hill and Shania Twain.
When Taylor was eleven years old, she travelled to Nashville with her mother to submit demo recordings to record labels. The recordings included karaoke versions of songs by Dixie Chicks and Dolly Parton. However, she faced rejection from numerous establishments, some of whom viewed her as just another “Britney wannabe.” “Everyone there shares my objective. Therefore, Taylor said, “I need to think of a different direction.”
At a match, 12-year-old Taylor Swift sang the national anthem.At twelve, she began taking guitar lessons from a generous neighbour who also helped her write her first song, “Lucky You.” Taylor started signing deals with big record labels, such as RCA Records, in 2003 with the help of her parents. She started taking music lessons when it was decided to keep her under an artist development agreement. I’m currently travelling to Nashville a lot alongside my mother.
Taylor’s family relocated to Tennessee when she was 14 years old in order to support her further growth in the country music industry. Taylor attracted the attention of DreamWorks Records head Scott Borchetta in 2005 while he was getting ready to launch the independent record label Big Machine Records, during a show at Nashville’s Bluebird Cafe. Her father paid an estimated $120,000 for a 3% share in the startup company, and she became one of the first people to sign with the label. Taylor’s pre-career life was evidently marked by a great deal of familial support, which is why themes of love and family recur frequently in her songs.
Rising in the country music industry
Taylor wrote and produced her self-titled debut album, which was released in 2006, after signing with Big Machine. Several chart-topping singles from the album, including “Our Song” and “Teardrорs on My Guitar,” helped Taylor become the youngest artist to have a self-composed song appear on the prestigious US music list. “Our Song” peaked at No. 1 Hot Country Songs.
Taylor received other accolades for the album as well. In 2007, she became the youngest recipient of the Nashville Songwriters Association’s “Author/Artist of the Year” award, having been one of the two honorees. The world’s largest music awards, the Grammys, nominated her for “Best New Artist.” One may argue that “Taylor Swift,” her debut album, provides a solid foundation that will progressively elevate her to the status of “country music princess.”
Taylor released her second studio album, “Fearless,” at the end of 2008, after her “Fearless Tour” raised 63 million US dollars. Songs like “Love Story” and “You Belong With Me” are among the album’s tracks, which help establish her reputation and make country music more widely known. In the Billboard 200 chart, “Fearless” peaked at number one and became the best-selling album of 2009 in the United States. She embarked on her first concert tour, the Fearless Tour, which grossed over $63 million, to promote the album.
In addition to winning three more Grammys that evening and numerous other awards at other music-related events, the album “Fearless” became the most awarded country music album in history after taking home the most coveted Grammy for “Album of the Year,” making Taylor the youngest artist to win this title at the time. Taylor Swift was referred to as the Princess of Country Music at this stage of her career.
“Ex-lover” is probably a topic that comes up frequently in discussions about Taylor Swift in the media and public opinion, in part because Taylor frequently discusses this topic in her songs—love affairs. Her lengthy and abbreviated official names encompass ten individuals in total: vocalist and actor Joe Jonas, actor Taylor Lautner, vocalist John Mayer, actor Jake Gyllenhal, and Colin Kennedy (the nephew of former President Donald Trump). Actors Tom Hiddleston, Joe Alwyn, Harry Styles, DJ Calvin Harris, and current NBA player Travis Kelce are among the celebrities who have made an impact on the music industry. It makes sense that she would express her feelings and experiences through her music, as many other artists do, given her involvement in the songwriting process. Their music speaks to my emotions.
But Taylor Swift was labelled a “serious poet” by the meĀia and jokes about how “be careful, Taylor Swift will write a song about you” started to become popular. During approximately two decades of a successful career, falling in love and creating music about it is completely normal. However, because the stereotype of a celebrity marrying a famous person has never existed, the press’s constant “rigging” of her private life unintentionally created an image of “a girl who travels the world collecting men but can’t keep them,” which Taylor later created. artistically recreated in this Black Space (2014).
The mocking “crazy ex-girlfriend” image from the popular song “Blank Space” may cause some people who don’t actually listen to Taylor Swift’s music to assume the same thing because of the statement that “she only writes music about her ex.” However, her music touches on more topics than people may realise. It’s about family and friends, growing up, life’s challenges, and politics.
Themes in Taylor’s music
Family is a recurring element in Taylor’s songs, as was already said. “The Best Day” is a good example; it honours her mother, who has supported her through all of her struggles, and it also includes references to his father and younger brother towards the song’s conclusion.
In the song “Never Grow Up,” the singer recalls watching her younger brother mature while also reflecting on her own maturation and the challenges of growing up. Some of Taylor’s songs feature prominent characters who are her friends. For example, the song “Fifteen” was inspired by her best friend from high school, Abigail.
Together with her mother, Angel Swift, Taylor Swift receives the Milestone Award.Taylor Swift has become more vocal about political topics in recent years, both directly and through her songs. Concerns like gender parity (song “The Man”), youth voting (song “Only The Young”), assistance for the LGBTQ+ community (song “You Need To Calm Own”), and challenges Some of the painful political and social topics that she brought into her music include the relationships of the frontline forces combating the COVID-19 pandemic (also known as “Epiphany”).
In the documentary “Miss America,” she revealed how early in her career, she encountered pressure from the general public and the record company to uphold her image as a “good girl” and avoid being famous. She had a reputation for politics, but this changed when she saw that the public, especially the youth, would be affected by her voice and that she needed to stand out for the values she holds dear.
Tаylоr Swift suppоrts the LGBTQ+ cоmmunity in the sоng “Yоu Need Tо Cаlm Dоwn”In аdditiоn tо the аbоve tоpics, she аlsо hаs mаny hits аbоut self-lоve, difficulties in the life оf а yоung аdult, persоnаl feаrs аnd cоmplexes, betrаyаl аnd revenge. аll аre extremely fаmiliаr аnd clоse tо mаny peоple, which is аlsо the reаsоn mаny peоple cаn see themselves in the music she cоmpоses.
Besides music, what does Taylor do?
Taylor’s charisma and deep soul are displayed not only in her songs but also in her interactions with everyone around her. She is known for being a family-oriented person who works hard at being a character. She’s been honoured on something for a long time now.org as the famous person that donates the greatest sum of money to charity each year. On the road on her Eras Tour, she has given financial support to cancer patients, victims of sexual harassment, disaster relief organisations, food banks, and more.
In addition to helping Kesha with a $250,000 settlement in her 2014 high-profile lawsuit, Taylor also visited a young fan at the New York Cancer Centres for her own friends. Most recently, Taylor assisted Sophie Turner, enabling her and her kids to reside in her New York City apartment following her divorce from Joe Jonas. In addition, Taylor always shows her fans unwavering love, supporting many of them through financial hardships like paying for a poor student’s college tuition or purchasing a home for a friend who is expecting a child. dwelling.
She has also frequently invited fans from all around the world to her house so they can hear her new album before it is released. Conversely, she also visited their homes or hospitals to see fans who were suffering from serious diseases and gave them VIP passes to her tour. Additionally, she wrote the song “Roan” for a boy who passed away from cancer a few days before his fourth birthday. Taylor was inspired to compose the song by a blog post written by Marilyn Thompson, Ronald’s mother. She also created Maya was a co-writer on the book, and every step from this book was intended to raise awareness and support the fight against cancer. Every time Taylor earns an award or accomplishes something, her reaction is always, “Thank you, fans.” Establishing a solid connection with fans from the outset of her career is crucial to her success. Swifties is a “powderful” fandom these days.
The event led to Taylor Swift’s decision to re-record six albums
Taylor revealed that she would sign a contract with Republic Record, UMG, her new record label, and depart Big Machine Records, her longtime home label, just before the album reputation tour came to a close. She also disclosed that she will be entitled to possess her master recordings under the terms of the contract with the new record label. In the music business, this is uncommon because most artists’ master recordings belong to their record label, just as Taylor does. Big Machine Records is the owner of the rights to her first six albums.
She also thanked Big Machine CEO Scott Borchetta in her statement; Scott had signed Taylor when she was fifteen years old, and Scott had repaid the favour. Up until the press announced that “Scooter Braun acquired Big Machine Records, along with Taylor Swift’s entire album, worth more than 300 million dollars,” it appeared like the couple was still happy. Following her cyberbullying events, Taylor Swift shared in a letter on social media that Scooter Braun was the culprit (as shown by Justin Bieber’s Instagram photographs with Kanye and Scooter). Sung “Famous” and included a mocking caption about Taylor (Scooter was Justin’s manager at the time). He now takes away the fruits of her labours throughout her life.
“This is Scooter Braun, harassing me on social media during my darkest hour. “All of my music is going to be owned by him,” Taylor wrote in her letter.After disclosing that she attempted to bargain to purchase back the master copy of her own album but was offered strict terms with each release, Taylor said, “This is the worst case scenario for me.” She will be able to repurchase her previous album when it is released under Big Machine.
Taylor opted to walk away, unable to recognise that he was a victim of this cycle. She also thought that Scott would sell her records. Who would buy them was something she had not anticipated. After that, there were numerous talks, but none of them resulted in anything. Taylor Swift declared that she was going to re-record all six of her albums, dubbed Taylor’s Version, because she was certain that Scooter should not benefit from her creative works. Although this is not a novel approach for an artist, the unparalleled success of Taylor’s Version albums cannot be disputed.
Her unwavering battle against injustice in the music industry has motivated countless artists—particularly young, up-and-coming artists—to become more aware of their rights. something I’m going to sign.
“Taylor’s Version” albums to date
Transform yourself with Pop
After the success of her first three country albums, Taylor Swift began to try her hand at pure Pop songs, first on the album Red, with global hits like “We Are Never Ever Getting Back Together” (WANEGBT ), “I Knew You Were Trouble” or “22”.
“We Will Never Again Be Together” t⺡i RED TourThe song “No” that cleared the path for the Red album “WaNEGBT” was released. Taylor Swift’s debut single in the United States became the best-selling song in digital history within just 50 minutes of its release, setting a Guinness World Record and peaking at number one on the iTunes chart.
Taylor’s international profile was once again enhanced by these colourful, infectious Pop tunes. Taylor became the first female artist in history to sell two albums with the same number of sales when her album Red debuted at number one on Billboard and sold 1.21 million copies in its first week in the US. She is still featured in the Guinness World Records. The album won numerous accolades, was well-received by critics, and was nominated for four Grammys that year, including “Album of the Year.” With almost $150 million in revenue, the Red Tour became the highest-grossing tour in the history of country music.
1989 – an important milestone for Taylor Swift’s Pop
Such a huge success, but this is just Taylor Swift trying her hand at Pop, “Red” itself is still a country music album. It wasn’t until 2014 that she truly transformed and officially switched to Pop, with her first Pop album, “1989”.
1989 record photo shootHer birth year serves as the album’s name. Tallor stated that she chose this name to symbolise her rebirth. One could argue that the album’s success represents one of the most notable moments in the history of the music business. In the US, 1.28 million copies of “1989” were sold in its first week of release.
Taylor became the first artist to have three albums sell more than a million copies in their first week of release, earning her recognition from the Guinness Book of Records. Three No. 1 hits are included on the album. Three of the songs on the list, “Shake It Off,” “Blank Space,” and “Baut Blоо̀,” have received millions of views on their music videos on YouTube. The music video “Blank Space” became the first video on the Vevo platform to receive one billion views. “1989” brought Taylor numerous accolades, including three prestigious Grammy Awards, one for “Album of the Year,” which made her the first female artist in history to win this trophy twice, and four Video Awards. Only two artists in history have received BMI awards in their own names: Michael Jackson and Taylor Swift. These are just a few of the notable awards that she received in 2015. Other notable awards included MTV Music Awards in 2015, Billboard’s “Woman of the Year” award, “\ick Clark fоr Excellence” at the American Music Awards, and the BMI Pop Music Awards honouring her with “The Taylor Swift Award.” Shortly after, “1989” became the most successful pop album in history.
“1989” brought Taylor three prestigious Grammys, including “Album of the Year.”At the end of 2015, Taylor launched the world tour “The 1989 World Tour”, earning $250 million, becoming the highest-grossing tour of 2015, reaching the top of the highest-grossing list of the decade. This was a turning point in Taylor’s career, bringing her to a new peak in popularity. Up to this point, the public no longer referred to her as “Country Music Princess”, but as “Global”. Superstar” (global superstar).
Reach out with Alternative
Taylor kept pursuing pop music in the following two albums, “Reputation” and “Love.” Both albums were commercial hits, but an event occurred that resulted in the interruption of the “Love” album, which is the global COVID-19 pandemic. The tour for this album was postponed for several months and ultimately had to be cancelled due to the ongoing pandemic’s unpredictable conditions in numerous countries. However, the pandemic did not dampen her inventiveness or will to work.
Suddenly, on July 23, 2020, Taylor announced on social media that her new album, Folklore, will be released at midnight that same day. Since this is entirely uncommon, the announcement stunned the online community. Typically, she will always have plenty of time to get ready for and promote the album, from the time of announcement until its release. extends to multiple months, and not just with Taylor but also with numerous other artists. Putting out a surprise album like this is like a breath of fresh air.And it’s not the only surprise—she keeps making waves with her new alternative music genre.
The public and critics greeted the album with overwhelmingly positive attitudes right away. Even though “Folklore” isn’t the most popular music genre and wasn’t previously promoted, it managed to sell over two million copies worldwide in its first week and break numerous records. оnline music.
Taylor Swift releases her album “Folklore”Taylor genuinely maximises her songwriting skills on this album because she is no longer constrained by commercial norms of what songs should sound like and instead focuses on her art. get popular or perform live. Not only that, but she felt inspired when, only five months later, she unexpectedly carried on releasing her second album that year, “evermore,” referring to it as her “sister album” to “folklore.” I don’t want to stop with just one album since I still have a lot of creativity left in me. One may argue that “Folklore” and “Evermore” represent the academic peaks of Taylor Swift’s musical career.
And this was further demonstrated when “folklore” became the first female musician in history to win the coveted “Album of the Year” prize at the Grammy Awards, doing so with convincing ease. Many others have also found spiritual healing from these two albums at that time of turmoil and social isolation.
“folklore” won the prestigious “Album of the Year” award at the Grammys
Branding & Marketing: The “card” that helped make female music billionaire Taylor Swift
Taylor is not only incredibly talented and imaginative when it comes to her music, but she also knows a lot about branding and image promotion. Taylor usually uses very specific imagery in each album’s era that correspond to the idea of that era, including clothes, makeup, and hairstyles.
This is also seen in her artistic creations. One typical example is the snake image, which Taylor herself frequently employed and which was sometimes exploited as a weapon to harass her online. wearing necklaces, bracelets, and other jewellery shaped like snakes, to dressing in clothing with snake motifs, transforming into a snake queen in the MV, and introducing snakes The golden snake led to the pinnacle of the reputation tour, which at the time was the highest-grossing tour in North American history. It is unquestionably a fantastic move on Taylor Swift’s part, going from a negative item to a tool to earn hundreds of millions of dollars.
Swift Taylor and Karan: the talented Python on the reputation tour stageAdditionally, Taylor’s relationship with her fan community is “unique.” In addition to promoting music, Taylor has consistently discovered methods to include “hints” or “clues” in her posts, images, lyrics, music videos, or even as entertaining games and riddles. text, usually the puzzle fever to “unlock” the name of the new song in the album 1989 (Taylor’s Version), whenever the keyword “Taylor Swift” is searched, so order to pique fans’ interest as they wait for the album to be released. Users will be able to play a minigame on Google, and global Swifties have joined forces to solve a total of 33 million riddles in less than twenty-four hours. She was very creative in the way she promoted the album Midnights, utilising Tik Tok as a medium.
She shared a video of a Tik Tok lottery drawing every few days, revealing the names of the album’s songs one by one. During The Eras Tour, Taylor’s relationship with her fans became even more evident. Given that she hadn’t been able to tour for five years and that several of her albums had never been heard live, she recognised the requirements of her fans and made the decision to play 45 songs nonstop for a show that lasted longer than three hours. It’s possible that a large number of you in Vietnam have had the chance to see tour films in theatres and have experienced firsthand the professionalism of the tour’s audio and visual components.
Every detail of the images on the large screen, from the visuals to the stage itself, is meticulously considered. The stage also functions as a screen, which is very ingeniously employed to create incredibly magnificent visual effects. Particular mention needs to be given to the inventive visual trick in which Taylor sprang onto the stage and the image of Taylor swimming towards the large screen was displayed.
The massive stage of The Eras TourTaylor’s powerful group of dancers also contributed equally to this performance. Not only did they show off their excellent choreography, they also got to try their hand as actors, playing the characters in her song. . And of course, the star of the show, lead actress Taylor Swift, performed her role perfectly, singing and dancing for over 3 hours, always full of energy until the last song.
And at each show, she will perform 2 “surprise songs”, which is a tradition between her and her fans. These surprise songs are not fixed in the setlist, and will be randomly selected by her for each show, so that fans can enjoy them. the opportunity to listen to the songs they love so much but are not on the performance setlist. Taylor also listens to fans’ wishes on social networks, and finds ways to please her fans, making the relationship between her and her fans even stronger. It is her understanding of her fans, along with her hard work, focus, and persistent creativity that has made her an unstoppable force in the music industry.
Taylor and the dancers said goodbye to the audience before ending the show
Taylor Swift’s influence on the economy
Taylоr Swift’s influence is nоt just within the music industry, but extends tо the ecоnоmy in general. Analysts estimate the Eras Tоur will surpass $1 billiоn in revenue by March 2024. If this becоmes a reality, Taylоr Swift will achieve the biggest milestоne in tоur histоry, surpassing the Eltоn Jоhn’s farewell perfоrmance lasted fоr years. But that’s just the surface, as The Eras Tоur is estimated tо generate $5 billiоn in cоnsumer spending in the US alоne. “If yоu cоnsider Taylоr Swift as an ecоnоmy, she will surpass 50 cоuntries in the wоrld” – accоrding tо Dan Fleetwооd, president оf QuestiоnPrо Research and Insights.
Question: What is the estimated impact of the Eras Tour on the domestic economy? Generally speaking, for every $100 spent on live performances, approximately $300 is spent on accommodations, food, and transportation. However, for the Eras Tour, Taylor Swift’s fan base, known as the Swifties, are going above and above. They are spending between $1,300 and $1,500 on costumes, merchandise, meals, and travel, so boosting the local economy by hundreds of millions of dollars in a single weekend. Following just three shows in Chicago, Taylor Swift was hailed by the Governor of Illinois (US) with revitalising the state’s tourism business. She was even mentioned in a report by the US Federal Reserve, which gave her credit for boosting the country’s tourism sector. Not only that, but Taylor Swift’s latest movie establishes a new standard for box office reception, continuing to inject much-needed momentum into the US economy. According to AMC Theatres, “Taylor Swift: The Eras Tour” made between $95 million and $97 million in ticket sales in the US and Canada during its opening weekend, surpassing Justin Bieber’s 2011 smash hit “Never Say Never.” It also grossed $73 million, which is the highest opening weekend earnings ever for a concert film.
